"It matters a great deal who is going to win, but not at all who won"
2010 Football Resources
Three excellent football resources were used thiss summer:The Prize DVD – 26 minutes including Kaka and Lucio (Brazil), Marcos Senna (Spain) and Nicola Legrottaglie (Italy).
It was distributed world-wide in over 40 languages and broadcast in many countries.
Twenty 10 – The souvenir pocket booklet on World Cup was produced in English, Spanish, French, Romanian, Urdu, Russian, Bengali and Nepalese. Over 350,000 copies were distributed.
Scorchio – Over 20,000 copies of the 36 page bookletwere distributed in the UK.